It’s a familiar story: the increasing driver shortage in the trucking industry is capping capacity and slowing potential growth. In a December 2014 Commercial Carrier Journal’s (CCJ) survey of 255 owners, executives and senior managers, the results were startling clear: 57.3% of for-hire carrier respondents believed that driver shortages would be their biggest concern in 2015, as it has largely been since 2011. How exactly carriers can find, train, and retain drivers remains a significant business challenge that impacts not only the trucking industry, but shipping and manufacturing as well. Most shippers rely on truckers to deliver their products, but without enough capacity to deliver products on demand, the driver crises resonates throughout the supply chain. Ultimately, there may be empty shelves in the grocery store because the industry cannot keep up with demand.